{
  "version": "2.1",
  "release": "2026-10-03",
  "name": "badAPP",
  "positioning": "AI-first app development studio",
  "headline": "We build apps so good, they’re bad.",
  "description": "badAPP is an AI-first app development studio building intelligent, beautifully crafted web and mobile applications. We bring product strategy, design, and engineering together to take ideas from concept to launch.",
  "colors": [
    {
      "name": "Deep Charcoal",
      "hex": "#1A1A2E",
      "token": "charcoal",
      "role": "Foundation",
      "usage": "Dark surfaces, headings and body text on light backgrounds."
    },
    {
      "name": "Vibrant Red",
      "hex": "#FF1A1A",
      "token": "red",
      "role": "Primary",
      "usage": "Primary actions and APP in the wordmark. White button labels must be at least 20 px and bold; do not use small text on red."
    },
    {
      "name": "Bright Coral",
      "hex": "#FF6B6B",
      "token": "coral",
      "role": "Highlight",
      "usage": "Headlines and small accent labels on charcoal; expressive gradients and highlights."
    },
    {
      "name": "Electric Blue",
      "hex": "#0066FF",
      "token": "electric",
      "role": "Accent",
      "usage": "Links and section labels on white; diagrams and supporting details. Not small text on charcoal."
    },
    {
      "name": "Deep Burgundy",
      "hex": "#9B2335",
      "token": "burgundy",
      "role": "Tertiary",
      "usage": "Supporting surfaces with white text. Do not use as text on charcoal."
    }
  ],
  "logoRules": [
    "Use the supplied path-based master, never recreate the wordmark with a font.",
    "Red remains primary: charcoal + red on light, white + red on charcoal. Supplied Electric Blue wordmarks and blue/red bA icons are approved alternates; do not recolor other assets or change the palette.",
    "Keep clear space of at least one lowercase b height on every side. Background panels may extend beyond it.",
    "Minimum wordmark width: 120 CSS pixels for screens or 32 mm in print. Use the supplied b symbol below this size, at least 24 CSS pixels or 6 mm.",
    "Use solid single-color masters for engraving, embroidery and one-ink production; obtain a vendor proof for small details.",
    "Never stretch, rotate, add shadows, recolor individual letters, or place the mark over busy imagery."
  ],
  "voice": [
    {
      "trait": "Confident, not inflated",
      "use": "Explain what we build and how we work.",
      "avoid": "Unsupported rankings, invented outcomes and guaranteed results."
    },
    {
      "trait": "Clear, not technical for its own sake",
      "use": "Lead with the benefit, then explain the technology.",
      "avoid": "Stacking jargon without explaining its value."
    },
    {
      "trait": "Playful, never careless",
      "use": "Use the so good, they’re bad line sparingly.",
      "avoid": "Jokes about reliability, security or the client’s problem."
    }
  ]
}